On November 16, 2022, the Handicraft and Wood Industry Association of Ho Chi Minh City (HAWA) conducted a pivotal online meeting with the Vietnam Trade Office in New Zealand. This virtual gathering aimed to spotlight the upcoming HawaExpo 2023, drawing attention to its significance for buyers. The meeting was graced by the presence of Ms. Tran Kim Oanh, the Commercial Counselor, alongside other esteemed officials from the New Zealand Trade Office.

Exploring the New Zealand Market: Opportunities and Growth

Although New Zealand is a market with a small capacity, the demand for interior and exterior products is high and there is a lot of potential for Vietnamese exporters. In the first 8 months of 2022, Vietnam’s Wood & Wood Products export turnover to New Zealand increased by nearly 5% over the same period last year. Similarly, New Zealand is a key exporter of wood materials for Vietnam’s furniture industry.

The Role of the Vietnam Trade Office in Promoting Vietnamese Wood Products

Ms. Tran Kim Oanh shared that the Trace Office always creates favorable conditions and best supports HAWA and wood enterprises, taking advantages of the Vietnamese wood industry’s strengths to remove technical barriers and bring Vietnamese products to the New Zealand market.

As for the HawaExpo fair, from November 2022, the Trade Office will promote communication to large buyers and invite businesses to visit the fair. At the same time, the Trade Office will connect many new potential buyers to increase sales opportunities for businesses.

New Zealand businesses have strengths in technology application capacity, experience and ability to proactively source input materials.

Therefore, besides inviting buyers to attend HawaExpo, the Trade Office and HAWA can coordinate to organize business delegations to visit, research investment opportunities, and transfer technology into the Vietnamese wood industry as well as opening up many cooperation opportunities for wood industry enterprises of the two countries.

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The online meeting between HAWA and the Vietnam Trade Office in New Zealand marks a significant step in strengthening trade relations between the two countries, particularly in the wood industry. The concerted efforts to promote HawaExpo 2023 and foster business exchanges and technology transfer pave the way for a flourishing partnership, benefiting the wood industry enterprises of both Vietnam and New Zealand