Founded 22 years ago by a team of highly skilled engineers and craftsmen, THANH TAM WOODEN FURNITURE has continuously strived to establish its position in the manufacturing and export industry for indoor and outdoor furniture.
In its early days, the company started with around 300 workers and an export turnover of 4-5 million USD. Today, the workforce has grown to 400 skilled employees, supported by modern machinery, tripling export revenue to approximately 14-15 million USD. Currently, the company operates four fully functional factories specializing in cushion production, metalwork, and outdoor furniture to serve global markets.
Markets and Competitive Edge
Thanh Tam focuses on key and demanding markets such as North America, Japan, Europe and Australia. In addition to product quality, the company also creates a number of competitive advantages thanks to being located in one of the four largest wood production centers in Vietnam with the advantage of abundant raw materials and human resources. The team of highly skilled engineers and workers constantly researches and meets the diverse needs of the market.
The company not only pursues modern designs but also continuously updates production technology, ensuring production technology, ensuring high-value products that are in line with customer tastes and requirements. Thanh Tam has earned the trust of demanding markets such as North America, Europe, and Japan also because the company always ensures delivery schedules and always meets the strict requirements of each market, helping to strengthen trust from international partners.
With a sustainable development philosophy, Thành Tâm focuses on environmental standards and operates the business responsibly, such as achieving international certifications such as FSC, BSCI, CCFC, ensuring that products are environmentally friendly and comply with global standards.
Innovation in design
Thanh Tam Wood Processing and Furniture Joint Stock Company always puts creativity at the center of the product development process. According to Mr. Nguyen Van Thu: “Innovation must be directed at the target market. As marketing masters have said: ‘Sell what customers need, not what you have.’ We not only innovate in design but also incorporate the essence of national tradition into each product, ensuring national value and long-term prestige in the international market.”
Participating in HawaExpo – A journey accompanying the Vietnamese wood industry.
As a pioneer in the field of interior and exterior furniture, Thành Tâm highly appreciates the role of HawaExpo in connecting businesses in the wood industry. According to Mr. Nguyen Van Thu – General Director of the company, with 40 years of experience in the wood industry and 22 years of conquering the export market:
“HawaExpo is an international-scale fair that has influence not only in Vietnam but also in the region. The strength of the fair is its ability to connect the Vietnamese wood business community and attract a large number of potential international customers. We look forward to accompanying HawaExpo to contribute to raising the position of the Vietnamese wood industry in the international arena.”
Expectations at HawaExpo 2025
Despite the fact that 2025 still has many challenges for the furniture industry, Thanh Tam does not stop but continues its strategy of approaching the market and customers. The company emphasizes the importance of maintaining connections with new partners to prepare for the recovery phase in the years 2026, 2027, 2028.
“We do not expect immediate order growth, but will focus on establishing relationships with potential customers, in order to create breakthrough opportunities in the future.”
New highlights at this year’s HawaExpo
At this year’s HawaExpo exhibition, Thanh Tam will introduce:
- New line of wood materials: Sustainable, environmentally friendly, meeting the needs of the international market.
- Collection of interior and exterior furniture applying Thermowood technology: Products with high durability, water resistance and ability to withstand harsh weather conditions.
With a 22-year journey of perseverance, Thành Tâm has not only affirmed its position in the interior and exterior furniture market but also pioneered in sustainable and creative development. Participating in HawaExpo is not only an opportunity for the company to connect with customers, but also a strategic step to enhance the position of the Vietnamese wood industry on the world map.
The HCMC Export Furniture and Interior Fair – HawaExpo 2025 will take place from March 5 – 7, 2025 at the White Palace Exhibition and Event Center, 588 Pham Van Dong, Thu Duc, HCMC. This promises to be a perfect start for a series of valuable and high-quality trade activities, creating an effective leverage for businesses ready to enter the growth trajectory in 2025. Register now at https://www.hawaexpo.com/register
